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Personal Identifiable Information(PID) underpins all human internet activity today
Third-Party Entities(TPEs) are building fascinating applications that improve the consumer experience
Our
Altus Digital is a data and intelligence platform
Our technology allows for secure storage, analysis, tracking and control over PID
Built within a decentralised system, no one entity has control nor ownership
These centralised systems do not offer the user an ability to track any use of their PID for data analysis purposes. While zero knowledge protocols employing cryptographic algorithms (proving a truth without disclosing the supporting data) go a step further in decentralised systems, the sheer wealth of data mining means that ultimately more PID is revealed
This enables TPEs to engage in data analysis over an entire data set of users without exposing any PID howsoever unstructured. Crucially, a full audit log is maintained, as every action translates into a perpetual and immutable data record
Altus Digital has evolved from a white labelled open architecture SaaS partner of an existing investment based D2C platform
Championing cybersecurity, our company utilizes cutting-edge cryptography to safeguard PID with unwavering commitment. Through seamless integration of cryptographic protocols, we ensure the utmost privacy and security for our clients.
As pioneers in secure data management, we are harnessing the power of cryptography to construct an impregnable fortress around PID. Our platform adheres to stringent security standards, actively contributing to the advancement of privacy-centric technologies.
Altus digital is building enhanced blockchain technology
Our technology revolutionises the PID sharing and protection for both individuals and the industry.
Altus digital's decentralised PID system is at the forefront of industry innovation.
Take the mortgage broker industry, where the application process ultimately exposes the applicant’s identity, financial circumstances through many TPE systems to multiple mortgage companies
Instead, we would provide mortgage companies with the technology to rapidly identify a target user set, in a matter of seconds
We run data analysis across the PID in pseudo real-time without obtaining any PID, again in a matter of seconds and efficiently communicate with the user set in less than one hour
Commercially this translates into identifying a suitable client base for the mortgage company, then understanding their financial status, such as income, outstanding debt, and net assets
The product manufacturer can design a suitable mortgage product and undertake targeted promotion across potential clients – all safe in the knowledge they are not breaching any data privacy legislation
More generally, our technology allows TPEs to access PID datasets to facilitate new product innovation and development, and then the distribution of the products across the user set
At no time does the consumer need to give away and lose control of their PID nor does the TPE run the risk of breaching the applicable data regulation
Altus Digital builds a safer digital environment for the analysis of PID and their owners
Our decentralised technology framework makes it possible for no PID to ever be directly accessed or replicated.
There has been a strong shift in global data protection legislation for PID such as GDPR in the UK / EU and CCPA in the US
However, the advances in technology have been unable to keep up with the regulatory obligations
The fines under UK GDPR are set up to the maximum of £17.5 million or 4% of global annual turnover – a colossal financial risk for any organisation
A decentralised framework seems the only approach for the regulatory sound storage and access to PID
We offer a new technology solution that is wholly aligned with all current and likely future PID legislation
Our technology and intellectual property (IP) is wholly cloud hosted, designed as an open architecture platform with specifications that are both public and proprietary, intended to make adding, updating, and exchanging components easy for our partners
Application programming interfaces (APIs) are the connective heart that enables controlled access to services (products and data). Connected to major software products, APIs allow the basic functionalities of major software to be modified and extended
Our applications consume APIs in order to access consent-driven financial data via Open Banking. Through our own APIs, we offer Open Finance data search, categorisation and prediction software to our partners
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